I am sure I am not alone when I say that 2009 has been a very interesting year for all of us. We reached a tremendous milestone this year by celebrating our 25th Anniversary. It is amazing how time flies by. For me, 2001 when I joined Joffrey’s as its CEO, seems like yesterday.  Chris de Mezzo, our Roastmaster, celebrated his 23rd year with us, and reminds me constantly of how far we have come as a company. It is always fun to hear him tell stories about the company’s first building in Drew Park, near the Tampa airport. 

In an effort to better serve our customers, and provide greater personal attention during these tough economic times, we diversified our wholesale business into four primary segments; Grocery, Office Coffee, Hospitality, and the Internet. In doing so, we have been able to offset the rough year our Hospitality segment had with increases in our Grocery and Office Coffee Segments. We witnessed the consumer shying away from their local coffee shop and either brewing their coffee at home or waiting until they got to the office.

We were very fortunate to make some terrific personnel hires this past year. Andy Marsano, a 35 year veteran in the food brokerage business joined our team to head the grocery and hospitality segment. Jodi Stanley, an eight-year veteran with Starbuck’s, and formerly one of their 25 global Coffee Diplomats, also joined us. Jodi’s primary responsibility will be training enhancement and customer attentiveness. Linda de Mezzo returned after taking five years off to concentrate on her family. Linda’s focus is customer service. Her long tenure with Joffrey’s and our industry provides considerable strength to our customer service team. 

There is a good reason why our primary hires this year have been in the area of customer service. Many businesses today take their customers for granted, or do not realize the lack of customer service they provide for their customers. We asked ourselves: without our customers where we would be? So our leadership team made a conscious decision to focus more directly on our customers this year. I am pleased to see some positive results, and confident we will have even further progress on 2010. 

The other portion of our business is a quiet one – the retail units we own and operate in Walt Disney World. We added our 17th unit there in March of this year, and increased our team to 90 highly valued “Cast Members”. Our dedicated team there has created an exciting opportunity for Joffrey’s to further develop it’s partnership with Disney. We will have more information about this opportunity during the first quarter of 2010. 

Because of these positive developments, combined with the efforts of all our company’s 120 terrific team members, 2009 will end our eighth consecutive year of record revenues. I am very pleased to see how we are positioning the company for even greater successes in years to come.

I would like to wish each of you and your families a very Happy, Healthy and Safe Holiday Season.

With warm regards,

Ted Abrams,

President & CEO

The holiday season is a time of joy, giving and a time of reflection. Every year at Joffrey’s Coffee we create a seasonal coffee that evokes these feelings of warmth and togetherness, this years holiday creation is GingerBreadMan.

With a chill in the air and the whiff of holiday baking this delicious coffee is perfect for the holiday season. The rich and lavish ginger notes of this holiday treat are sure to warm up any family gathering or late night baking party.

Winter Wonderland, a holiday tradition for Joffrey’s Coffee is also ready for those of you who have been anticipating the arrival of this rich, aromatic coffee. The faint aroma of coconut enhances the white chocolate, caramel and nutty profile of this holiday indulgence.

From all of here at Joffrey’s Coffee and Tea , the warmest holiday wishes to you and your family. Enjoy!

This is a year of celebration for Joffrey’s Coffee and Tea as we celebrate 25 years of coffee passion. During the last 16 years we have humbly grown to be the largest independent food and beverage kiosk operator at Walt Disney World. We currently own, operate and staff 17 locations in Orlando. This would not be possible without the dedication and passion of our spectacular leadership team.

Heading up our team is Brian Williams- VP of Operations. Brian has 31 years of foodservice experience, and for the past 12  years has been responsible for our Orlando operations. He is highly motivated, embedded in the Joffrey’s culture, and maintains a great relationship with all park food and beverage management. Brian  pays attention to every last detail to ensure the optimum guest experience at all our locations. Brian’s favorite location is  our tea and coffee kiosk located in Animal Kingdom. “It  represents the true passion of Joffrey’s Coffee and Tea with all products under one roof.” says Brian.

say’s Yadira

Ana Vaughn – Director of Operations and loves the culture of coffee. Ana also oversees numerous locations in Orlando making sure that her cast members live the coffee culture and deliver the ultimate guest experience daily. She has been with Joffrey’s for 12 years and comes from a back ground of foodservice experience. Along with her daily responsibilities she assists Brian with many things including the design process, set up of new locations and the testing of new products and product rollout. “Working in a fun and happy atmosphere makes this job so wonderful.” The aroma of coffee everyday sets your day. I love it.” says Ana. “My favorite location is our tea and coffee kiosk in Animal Kingdom. It is my favorite park and having one of our kiosks there feels so cool.”

Marlene Asian – Director of Operations has “grown up” in the Joffrey’s culture. She has been with Joffreys’ for 12 years and we are proud to say that Joffrey’s Coffee was Marlene’s first job. As we have grown in Orlando she has grown up in the ranks of our operations. Marlene started as a barista with Joffrey’s and has grown over the years into her current position as Director of Operations. She currently oversees seven locations. Marlene lives and breathes the coffee culture daily and her favorite location is the coffee shop at the Contemporary Hotel.

It has been an exciting time for us in Orlando and we look forward to watching our leadership team and all our “Cast Members” grow in the future!

Ingredients

Cooking Instructions

Bring to a boil in a large heavy pan, Joffrey’s Winter Wonderland coffee. Remove from heat and stir in sugar until dissolved. Add Cream, butter, salt, and cream of tartar.

Cook these ingredients quickly, stirring them constantly until they boil. Cover and cook for about 3 minutes(until the steam washes down any crystals which may have formed on the sides of the pan). Uncover and cook over moderate heat to the soft-ball stage (234 degrees)

Remove from heat. Cool to 110.

Add: 1/2 teaspoon almond extract or 1/2 teaspoon cinnamon

Beat until the mixture begins to solidify.

Add: pecans.

Pour onto a buttered surface. Let the candy cool and harden before cutting it into squares.

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